The analysis for cable television shows (minus reality programming) demonstrates that casts that were 31-40% minority had the highest median household ratings. Casts of 10% minority or less had the lowest ratings, yet constituted the largest number of cable shows in the analysis. That’s right. Despite diverse casts performing better than super white ones, most shows are STILL super white.
And it gets better! Not in the sense of it gets more diverse and such. Just that the data justifies the points we are constantly trying to make (which is that the more diverse things are at every level, the more enjoyable televisions shows are) BECAUSE shows with diverse writing staffs also fare better in cable ratings. Researchers found that writing staffs with 10% minority or less (AKA a vast majority of shows in the analysis) slumped in ratings when compared to shows that had 11-20% and 41-50% minority staffs.
Brittani, summarizing research of Dr. Darnell Hunt of UCLA
This quote is from Everyone Is Tired of White People On TV on Autostraddle and summarizes the preliminary data from the forthcoming publication, “Hollywood Diversity Brief: Spotlight on Cable Television.” According to Autostraddle, "the data suggests that viewers are more likely to watch shows with racially diverse casts and writing staffs." What were they saying about diverse staff/diverse casts means no one will watch/profit loss?
Let’s be clear, capitalism matters and funnels through everything. But when the choice is lose money/power/reach and maintain White supremacy visually/contextually because media as propaganda is powerful versus diverse staff and casts with possibly nuanced stories that please diverse audiences and no money lost? Um…they choose White supremacy. No more “free market” lies can be used, as if such a thing, a “neutral” market ever existed.